A fizzy kick in the procrastinations
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A fizzy kick in the procrastinations 🌈
V Energy needed to attract a new generation of drinkers, but this audience couldn’t identify a role for V in their lives. They did however admit “they are their own worst enemy” when trying to get stuff done. So we found an ownable clear space in the market - procrastination - in order to reposition V as a productivity tool. We all procrastinate, you’re probably procrastinating right now. Escape The Procrastination Place with a campaign dripping in meme culture, Easter eggs, TikTok trends, and the deepest, darkest, most glittery parts of the internet.
We launched with cinema and a heap of random social videos.
![V Shopper-Josh[1].png](https://images.squarespace-cdn.com/content/v1/532502ece4b0090c6eb496b0/1593058942118-D2FYFJ316U4RDY3XJHZY/V+Shopper-Josh%5B1%5D.png)
We hit up people wherever they waste time on socials.
