People love celebrity news, the problem is with the advent of gossip blogs and celeb news channels, tradition publications were suffering. Who Magazine is the purest hit of celebrity news as they only use real sources/Hollywood insiders, and every detail printed or posted by Who is fact checked and true.

We launched with stories from the people at the forefront of the celebrity news crisis.

The campaign continued in OOH, digital and activations where news addicts hung out en masse around train stations, malls, and public spaces.