Topo Chico is Coca-Cola’s first global foray into the liquor category. To launch in 45+ markets around the world, we tapped into Gen-Z and younger Millennial’s want to be free to be their true weird and wonderful selves post pandemic and the great resignation. Own your rhythm is a platform that’s all about acceptance, inclusion, and celebration of the fact that we all have our own rhythm. We live to it, create to it, and move to it. It sets us apart, and brings us together. A rhythm invites us out into the warm afternoon sun to find our people at the interesting end of town.

Launch film.

The campaign rolled out in multiple languages in OOH, social, events and activation.