Trump. Brexit. Student debt. Global warming. Trump. The youth of the world are faced an avalanche of bad news. In fact, life was looking pretty grim, luckily there's a place that has more than enough good news to go around - Australia. To get young people down under for Tourism Australia, we launched Aussie News Today - a social content network that countered bad news abroad, by serving up reactive good news stories from Australia. The stories sold youth targeted destinations, internet friendly animal stories, and dialled the Aussie charm and personality up to 3 out of 3 Hemsworths.

Wherever we found bad news, our social films, live bulletins and backpacker-created content was programatically served across four channels, in multiple languages, in real time.

A world first partnership with BuzzFeed turned backpackers into roving reporters, while our sentiment index served flight deals to young people when news got grim.

Aussie News Today turned the world’s bad news into good news for Tourism Australia.