To launch V Pure, V’s first all natural natural energy drink, we unleashed a tribe of Amazonian warrior women on the traditionally male energy drink category. Like a poison tipped dart to the heart, the campaign opened up a whole new audience for the brand, and cut through the artificial barriers of traditional energy drinks.

Our journey started deep in the Amazon.

OOH and social drove people into retailers right across the country.

The campaign converted people who’d never been into energy drinker before.