eBay is the O.G. home of rare and collectable sneakers, but a proliferation of fakes and frauds dented eBay’s cred amongst sneaker-heads. To fight this, we made eBay the home of the most legit sneakers again by opened The Museum of Authentics. A museum showcased a never-before-seen collection of priceless, rare, one-off, game-worn, unique and iconic sneakers all authenticated by eBay’s Authenticity Guarantee.

Classical masterpieces were reimagined to promote the Museum.

We hit up people’s social feeds and sneakerhead groups.

The rare and priceless collection was housed at Neon Parc Melbourne.

The value of the collection ran into the millions and was under 24hr guard.

It also featured an eBay sneaker prototype created by YEEZY innovation designer, Cesar Idrobo and launched with a VIP and media night.

We also raised money for charity via our gift shop featuring swag by Perks And Mini (P.A.M.).

After opening to long queues, the Museum was covered in national and global press.