Cleaning up waterways one horny pic at a time.
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Cleaning up waterways one horny pic at a time. 🍑
To launch Thirst Trap - sustainably sourced Australian spring water in an infinitely recyclable can - we leaned into the brand’s cheeky name in order to do some good with Thirst Traps for Good. For every thirst trap posted by the public on social media, the brand donated to Ocean Crusaders to remove rubbish from our waterways. The campaign launched with thirst-inducing pics from O.G. Red Wiggle Murray Cook, MAFS sweethearts Tahnee & Ollie, hip hop rising star Chanel Loren and activist and kween Aysha Buffet.
Our parched celebs released their thirst traps to the unsuspecting public.
And the press lapped it up.
We saturated feeds with Murray, Tahnee & Ollie, Chanel Loren and Aysha Buffet.
Then things got tastefully thirst-inducing on social media.
