When you create a sports drink specifically formulated and flavoured for gamers, you need to launch it in a way that cheekily proves that it can help gamers lift their game - even the really crap ones. We created a series of stunts that levelled extremely lopsided real life gaming rivalries between mates. To knock the cocky mates off their pedestals we secretly subbed in hotshot gamer and streamer JarradHD to play for some Australia’s worst gamers. Seriously, these guys were bad. But not for one day, in front of multiple hidden cameras, for all the world to see.

The launch film settled some scores.

The winners film brought cocky gamers crashing back to reality.

Game On caused a stir on social and in gamner-friendly media.

The results saw Maximus level up.